From the author: Those who are familiar with personal effectiveness technologies first-hand, psychologists, and even more so business coaches, are familiar with the Pareto law, or the 80/20 rule. However, having become familiar with this rule, many never proceed to practice its application. Colleague, good afternoon, Those who strive to live effectively are probably familiar with Wilfred Pareto’s rule, or the 80/20 rule. In a fairly generalized form it sounds like this: “20% of efforts give 80% of the result, and the remaining 80% of efforts give only 20% of the result.” However, more often than not, having become acquainted with this rule, we are a little surprised, then we agree with the author’s apt observation, and safely we forget it. Let's pull Pareto's law out of the depths of memory and think about what happens if we apply Pareto's rule to everyday life: 80% of the time, you wear only 20% of your clothes. 80% of the time, you drive the same 20% of all the roads you've ever traveled 20% of families receive 80% of all income 20% of businesses pay 80% of all taxes Now apply Pareto's law to your psychological practice: 80% of your income comes from 20% of your clients 20% of advertising generates 80% of hits 20 % of employees do 80% of the work 80% of decisions are made with 20% of the time spent thinking or meeting 20% ​​of effort will lead to 80% of the result (and therefore 80% of effort will provide only 20 percent of results) The basis of this principle is the simple and wonderful idea that our investment of time and our benefits as a result are absolutely unrelated and certainly not directly proportional (the more you work, the more clients you have, and vice versa) The key to increasing your own effectiveness and achieving greater success is determining what which brings better results. The value of the Pareto principle is that it allows you to find your 20% effective actions and focus on them. A person does many things during the day, but only 20% really matter to his life and his goals. This 20% accounts for 80% of your achievements. Identify and focus on these things. If you have planned a series of grandiose and large-scale actions aimed at promoting your private psychological practice and attracting clients and are now making enormous efforts to bring the plans to life, stop and think. Remember those priority 20% of actions that will really develop your practice to a new level and start with them. Work not only “smartly”, but also on the “right” things. Good luck to you! Ekaterina Maksimenko