The series of New Year holidays is coming to an end, the children received all the gifts, visited Christmas trees and performances, gained impressions and are now digesting it all. It so happened that my little son is having a birth a week before the New Year. He had been waiting for gifts for a whole year: cars, robots, railroads, etc. And now he got them. Gifts poured in almost every day for almost 2 weeks. It was somehow scary to post everything at once... To say that the child was in shock would be an understatement. From the abundance of impressions, he became overexcited and lost his usual daily routine. And then I started waiting for new cars every day. To his surprise, the new cars (and other gifts) ran out, but the thirst for new experiences remained. As if gifts could compensate him for parental love, fill him with warmth and charge him with emotions. But that's not true. Walking and playing together, talking and bedtime stories are what children remember when they grow up, and not toys. It used to be that you had to dream about a long-awaited gift for a whole year. Today's children are offered almost EVERYTHING on a silver platter. There are just so many toys. And we want to give our child as much as possible, making up for what was so lacking in our own childhood. But the more and more often we buy toys, the less their value for children. And there is little benefit for development, rather harm. By receiving ready-made kits for doctors, cooks, hairdressers, etc., children do not learn to imagine and use improvised means for their own fun. They no longer need creativity - they have everything they want. And despite such variety, they are bored. They have 5 clubs a week, dancing and English, animators on birthdays and entertainment centers on holidays and more. The human brain (and especially a child) is designed in such a way that it takes time to learn new things information. Time for impressions to subside and knowledge to be deposited. And the constant race and oversaturation dull attention, forcing you to turn inward, to yourself, and not outward - to the outside world. An oversaturated environment leads to overstimulation, and hence to clip thinking, difficulty concentrating, and general disinhibition. The child develops a persistent desire to consume, he does not have time to enjoy the new toy and play with it. It’s as if he’s growing cold towards her and yearns for new and new and new impressions. This is the race of a small consumer. Maybe parents should moderate their ardor and stay in contact with the child - play calm games, draw, sculpt from plasticine, compose a fairy tale together and act it out. Stop the consumption race and pay attention to the quality of relationships. This is important at any age.