From the author: The full article is posted on my personal website. Dear colleagues and clients! In the era of advertising and marketing, psychologists, and I am no exception, use marketing tools in an effort to honestly earn their daily bread. Below is a generalized portrait of someone who comes to me and my colleagues for consultations. I assume that the article will be of interest to a potential client because he will see the massive number of requests to a psychologist and the problems encountered. Colleagues, this will allow us to conduct a more targeted marketing policy. Modern people use the Internet to find solutions to their problems. Below is a table that describes what queries a person makes on Google to find a psychologist. It’s interesting that people are looking for a psychologist more often than a psychotherapist. The alleged reason is the difficulty of the target audience understanding the differences between professions: psychiatrist, psychotherapist, psychologist.Addwords Google (search by profession)Keyword Level of competition Number of requests Region (Kiev, Ukraine)consultations of a psychologist in Kiev High 880consultations of a psychotherapist High 320help of a psychologist in Kiev High 720help of a psychotherapist High 260advise a psychotherapist Average 91free consultation with a psychologist Average 590individual consultation with a psychologist Wed < 10consultation with a psychologist by phone Average 28Psychotherapist Low 12 100consultation with a psychologist Kyiv price High 36 My practice shows that the Pareto rule works and clients are distributed 80 to 20 by gender. 80% of appeals are made up of a female audience and 20% male. Awareness of the problem during the period of appeal is voiced as experiencing a crisis in relationships with other people. The client is mentally ready to seek help from a psychologist and visit him 4 times a month at a cost of 800 – 1,200 UAH. This is a working person with an income of 8,000 UAH. Spends a lot of free time on social networks. Wants changes in his life, is interested in psychology. Reads psychological literature. Main issues: anxiety, various fears, incl. and fear of loneliness. Difficulties in close relationships: divorce, infidelity, conflicts, choosing a partner, maintaining relationships. Ambivalent desires (dependence vs freedom). May be accompanied by symptoms: sleep disturbances, appetite, mood swings, depression, tearfulness, touchiness, vulnerability. Addwords Google (search by problem) Keyword Level of competition Number of queries Key attraction to depression average 1,600 how to increase self-esteem low 2,400 age crisis low 390psychological problem low 320psychological problems of communication 58psychology of loneliness low 170get rid of anxiety low 260treatment of anxiety low 91constant feeling of anxiety low 73feeling of guilt low 1 000