Go to the store for milk, sugar and bread, but buy boots, towels and a coffee maker? Unfortunately, marketers are coming up with new schemes to get consumers to buy more every day. Some of the tricks they resort to make the buyer choose products without even looking at the price! How not to fall for the “tricks” of marketers? As statistics show, people do not like to raise their hands up or bend down to take any product. Most often, the buyer takes what lies at arm's length. Simply put, everyone only buys what is at eye level! The most expensive products are located on such counters. If you really need to save money, you need to pay attention to the lowest and highest shelves. There is also the concept of “child’s eye level”. The most popular toys, sweets and other goods among children are displayed on such shelves. There is a way out of this situation - put the child in a cart or carry it in your arms. Every supermarket starts new promotions every day. Often in the middle of the trading floor there are cute girls and guys offering to try sausage, cottage cheese, cheese and other products. Buyers think that in this way they are introduced to the product by various companies! This is absolutely not true. The promotions are designed for “kind” buyers who do not know how to fight back. Having tasted dumplings or sausages, it is easier for a person to buy a kilogram of this product than to tell an advertiser that the product is too expensive or tasteless. If you consider yourself to be this type, just pass by such promotions. You need to avoid samples not only in grocery markets, but also in beauty salons and cosmetic departments. Each store has its own secret “buyer route”. One department flows very organically into another, and when a person does not have a specific shopping plan, he will follow this route. The road is designed in such a way that the buyer pays attention to goods that he does not need. These are beautifully designed things with unusual price tags, which, most often, advertise some unimaginable discounts. The buyer cannot resist. To avoid making spontaneous purchases, go to those departments that interest you and make a list of necessary products. The slower the buyer moves around the hall, the more purchases he will make. In all stores, only slow and calm music is played, which is conducive to unnecessary purchases. There is a solution: when going to the supermarket, put on your player and turn on something fast and fun. The color factor plays an important role. Pay attention to what shades are used in the interior of the store. On the outside, these are very warm and attractive tones, but inside the sales area they will always be cold. Such shades lull buyers' vigilance and calm them down. Most people on Earth are right-handed, therefore, expensive goods are always located on the right side. Products that need to be quickly disposed of can also be placed here. The right-hand rule applies when entering the trading floor. When the buyer walks along the route “designated” by the store, expensive goods will be placed on the right side of this road. In order not to buy expensive and unnecessary things, when entering the hall, first pay attention to the left counters.