“A good man is always happy, and happiness is always good.” This is what Lord Henry Wotton said in the novel “The Picture of Dorian Gray” and we can increasingly hear the same thought in the advertising that surrounds us everywhere. Judging by the image that it offers us, a modern person must always be successful in everything, manage to do ten things at once, eat only healthy food, constantly engage in self-development, be super sociable, incredibly attractive, and most importantly, never In no case should you experience negative emotions. After all, if you experience “bad” feelings, then you are a bad person and, on top of everything else, a loser. I have already spoken about my thoughts regarding “bad” feelings and emotions, but for a better understanding of the further narrative, it is still worth briefly mentioning that we are all people, which means we have the opportunity to experience a full range of different kinds of emotional states: from sadness to happiness, from anger to compassion, etc. And each of these states is important, because it helps us adapt to the environment and better understand our internal sensations. However, why along with this will we be thrown out of society. If you don't look like the person on the poster, are we so often fooled by the idea that some of our emotions are “bad” and we need to urgently get rid of them? The fact is that a large layer of modern advertising is built on aggressive manipulations that make a person feel yourself outside the safety zone. The basis of these manipulations is built on showing a person that if he does not buy a certain product, he will not receive certain benefits, and as a result, he will show his insolvency, and subsequently his lack of demand in society. Such manipulations look something like this: “if you don’t buy our toothpaste, your breath will stink and no one will talk to you,” the main idea is that if you don’t buy what we say, you won’t you will get nothing and you will be an outcast. Behind all this lies the idea of ​​fear and consumption, and what could be better and more effective than to frighten with what is inherent in every person? For example, sadness or fatigue? However, before giving up such an emotion as sadness and running to sweep away the supermarket shelves, let's see what we lose by getting rid of this emotion: - First of all, we turn off our internal alarm system, and accordingly we cannot understand why we feel bad and what harms us, therefore it is easier to manipulate us - Following this, we lose motivation for change, because one of the main functions of sadness is pushing us to move from a negative state to comfort. - Another loss is the regulator of our understanding of need satisfaction, which leads to disorientation and a constant feeling of frustration. - And as a result, in the future we are unable to specifically evaluate the world around us, it becomes more difficult to understand what exactly is harmful for us and what is useful, what exactly we want and what others want from us. Thus, having lost the opportunity to be sad and having turned off such important functions in ourselves, we become pliable clay for other people’s manipulations, because our personal boundaries and ideas about ourselves are blurred, and accordingly, we can be sold anything and at the same time left unsatisfied until the end, so that we come back and let yourself be deceived again.