WHY EAT YOUR DOG? Remember how E. Grishkovets ate the dog? Why did he eat it? Yesterday I ate fish. I bought it in a store, my wife cooked it, someone caught it, someone went out to sea and steered the ship, someone cut the fish, someone brought it, someone packaged it, someone sold it, someone built it store, someone printed the money with which I bought it, someone gave me this money in exchange for my services, someone exchanged it somewhere for something else... It’s hard to even imagine how many people were connected by invisible threads, and rotated like the gears of a huge single mechanism so that I could taste the fish yesterday... In the book “Essentialism. The Path to Simplicity" Greg McKeon says that one of the patriarchs of management, Peter Drucker, once told Jim Collins, the author of several cult business bestsellers: you can create a great company or great ideas. But not both at the same time. Collins chose ideas and abandoned the career of an outstanding businessman, so his company consists of only 3 assistants. But his ideas reached tens of millions of people. Essentialism is a lifestyle whose cornerstone is the attitude: less, but better; give up everything that is not a priority and devote yourself to what is truly important. “No” is the main word in the philosophy of essentialism, and this contradicts modern mass culture (where people no longer use things, but simulacra - ideas about what is “right”), which obsessively convinces us that almost everything is important to us. Essentialism is clarity of purpose and commitment to a higher goal every time in a situation of choice. “No” to everything that does not meet the priority criterion. This is honesty, comrades, honesty. On the contrary, we are told everywhere that anyone can become a millionaire, marry a millionaire, teach others how to become a millionaire, teach others how to “manage reality,” write a book on how to “manage reality,” etc. But the statistics are merciless. Approximately 3%. 3% of those who write a book will become real successful writers. 3% of those who open a business will become real successful businessmen. 3% of those who go to a sports school and dream of becoming a successful professional athlete will become one. 3% of those who undergo transformation training actually transform their lives. Only 3%. The remaining 97% may know and be able to do everything that these 3% know and can do and even more (no “secret” tricks are actually secret in our time), but still will not repeat their results. Why? Because they are not ready to eat their dog. They do not meet the criterion of the highest goal. 97% are not in their place and at the wrong time, they only imitate the importance of the goal, deep down they dream of something else, and it only seems to them that what they are doing is really important. They said “yes” too often when they should have said “no.” The dog is eaten by the one who really understands the importance of his “game”, its meaning. For whom what he is really doing at this moment is the highest priority. It means being in your place at your time. Synchronization in the holographic universe of illusions. 3% honesty. We don't create results. Of course not. Each person is in a unique bio-psycho-social situation. Completely unique. What is the highest goal for him can only be felt and revealed by the person himself. The world only reflects our intentions to us, gives us hints and shows us the paths. The result is established “from above” when our efforts are, as they say, “to the point”, to the place and time. Only one thing is important. The rest, in the words of Castaneda’s Don Juan, is just “controlled stupidity” - games that only serve the main thing, lead to it. Apparently, the more we realize and distinguish between what is “controlled stupidity” and what really is the highest goal, the more likely we are to be among the lucky 3%. If you meet some outstanding person in the elevator, what can you tell him about yourself and your life in 10 seconds??