Do you write on a psychologists’ website and repost on social networks and other platforms? Do you want to bring more subscribers here and find more clients? I analyzed the publications of several V.17 authors on VKontakte and Zen and noticed one feature: there are a lot of responses to V.17, but very few on VK or Zen. There is a feeling that the popular author of the psychologists’ website is not interesting to the social network audience. This is bad for your personal brand. Of course, not all psychologists have this problem, but it does exist. I was surprised that this feature manifests itself even in one of my colleagues who teaches psychologists how to blog. If in Zen a psychologist is met with deaf silence, if in a year he has accumulated a little more than 100 subscribers, this raises doubts about his competence. If the author actually has a high degree of competence and knows how to work with the audience, the audience responds with activity. This is an indicator of professionalism - whether the psychologist-psychologist struck a chord or didn’t. If the author of V.17 has the task of making money from an affiliate program and bringing new subscribers to this site, it is important to competently “recruit” these subscribers, which means whet their appetite to articles published on the website of psychologists. The lack of interest of social network subscribers in articles about psychology may be due to differences in the audience of the website of psychologists and social networks. The site contains a narrow target audience with a need to exchange important and useful information. In social networks, the goal is easy communication. Perhaps not all subscribers of psychologists’ social networks are aimed at increasing psychological literacy; articles about psychology are not so interesting to them. But if they came, it means the psychologist is interesting in some way! This is important! How to maintain the interest of subscribers? Let's start with what you should refrain from when reposting on social networks. The most ineffective way to repost is to publish a link without accompanying text. Perhaps the authors hope that subscribers on social networks, out of a feeling of sympathy, will take an interest in what the psychologist wrote on a special resource, but their hopes are not justified. There is no visible response. Someone probably reads it, but does not want to contact the author personally. Making such a repost is like buying a guitar for beauty. The second ineffective way of reposting is a dry announcement of what awaits the reader in the article. Boring! It is important to remember that social networks are about communication between people. Even if subscribers enjoy reading reposts, they are interested first in the author, and then in his text. A subscription to social networks is a nod to the personality, and then to its specialization and competence. As one of the heroes of my favorite film "Solaris" said, a man needs a man! This means you need to “give personality”! How to “convert” a psychological article into a personal post? Create a bridge between the topic of the publication and the personality of the author. To do this, you need to use the pronoun “I” as often as possible in all forms - “me”, “me”, “mine”. And this is not just a replication of different forms of one word, but a small confession. If on V.17 the author wore a white robe, then on social networks it is better to wear a housecoat. The letter “I” is like a hole in a keyhole through which the reader spies on the author. By the way, the famous writer and psychologist Irwin Yalom was one of the first to discover this reader’s need - to spy on someone else’s life. Let the reader see something hidden in the announcement of your repost and invite him to continue spying on you by reading the publication on V.17. Share a personal memory related to the topic of the publication, tell something “in secret to the whole world.” It is important for the reader to get something exclusive! And dry, formal and unemotional reposts may seem like second-press oil. If you are absolutely not ready for close contact between the author and the reader, maybe you shouldn’t do contactless reposting on social networks? It may be better not to share links at all, but to write separate posts for social networks that will contain more of your personality rather than your professional ones.".